Legend has it that the two gentlemen who owned the prime piece of land, that was later to become the city of Portland, learned through reading and discussions that corner lots fetched a higher price than middle of the block ones. Consequently, they devised a plan that created the largest possible number of corner lots. As a result, Portland has the densest classic grid of all American cities that were founded around the middle of the 19th Century.

This story puts contemporary planning efforts and the discussion around them in a new light.
First it shows that what is admired today as a model of good urban planning had no other planning goals except the making of profit. The profit motive is currently often attributed to developers and portrayed as having a negative influence on planning and by contrast planning is said to be purely for the public good. This historic reference put an ironic twist to these perceptions.
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Third, that “profit” in its most general sense as “benefit” or “efficiency” should be embraced by planners as a true driver for planning new districts. The result from a future perspective could be as admirable as that of Portland’s.
To see how Portland’s grid might be shaped by a contemporary set off profit attributes, see the related article in this site.