Tag Archives: Small Town

Main Street, Main Stage

 Main Street, Main Stage

Same day, time and Small Town. Two public realms centuries and realities appart.

Main Street beautified and “fixed”, displaying history, small retail and street  parking; it stands empty. All the attributes of good urbanism but no activity.
Main Stage, at the end of the same street, is an enclosed 2-level shopping mall boasting affordable groceries, large stores (or chains) and four level parking garage serving the entire street and Square. Messy urban design, no attempt at harmony but full of activity.
Like its predecessors, the Milan Galleria (1870s)and the Toronto Eaton’s Center (1970, it is in town, in time and of its time; a perfect adaptation.

Urbanesque: Main Street, No Town

Urbanesque: Main Street, No Town

 “Urbanesque” – the perfect urban mix:
19th century urbanism with 20th century technology and commerce.

The Promenade Shops at Saucon Valley, 10 km south of Allentown (pop 100k) display  the design features of the cherished Small American Town, an icon of urbanism.
It has a Main Street, a town place and a town square in the midst of bucolic farmers fields.
The Main Street is a mixed realm of cars and pedestrians who arrive from the historic , classic but unkempt Main Street of Allentown. There is ample parking for all behind the stores.
A wide variety of stores, including  a Starbucks in the Square’s cetre are all part of chains.

An ideal urban world for upscale contemporary living based on the private car (and truck transport).

“Urbanesque”: Town Square, Street, Place …. But No Town

Urbanesque: Town Square, No Town

 “Urbanesque” – the perfect urban mix:
19th century urbanism with 20th century technology and commerce.

The Promenade Shops at Saucon Valley, 10 km south of Allentown (pop 100k), display  the design features of the cherished Small American Town, an icon of urbanism.
It has a Main Street, a town place and a town square in the midst of bucolic farmers fields.
The Main Street is a mixed realm of cars and pedestrians who arrive from the historic , classic but unkempt Main Street of Allentown. There is ample parking for peak shopping periods behind the stores.
A wide variety of stores, including  a Starbucks in the Square’s cetre are all part of chains.

An ideal urban world for upscale, contemporary living adaptet to the car culture, truck trnasport that has adopted the aesthetic of the small town. “Urbanesque” = style without the culture that supports it.

Urbanesque: Town Place, No Town  Town Place, No Town

Urbanesque: Main Street, No Town  Main Street, No town